Malaria Advocacy Communication and Socio Mobilisation is a key component that supports all the strategic interventions for malaria control as contained in the Kenya Malaria Strategy. They include:
- Promotion of the use of LLINs and other vector control methods.
- Access to prompt and effective case management.
- Malaria epidemic preparedness and response.
ACSM aims at imparting knowledge and skills to the general public so that they can make informed decision and participate in malaria prevention, treatment and control activities. It also enhances malaria profile through continuous advocacy activities.
The ACSM main objective is to increase utilisation of all malaria control interventions by communities in Kenya to at least 80% by 2018.
ACSM will used the following strategies.
- Strengthen structures for the delivery of ACSM interventions at all levels.
- Strengthen program communication for increased utilisation of all malaria interventions.
- Advocate for inter-sector collaboration for malaria ACSM.
- Strengthen community based social and behaviour change communication activities for all malaria interventions.
Inspite of high knowledge level on malaria transmission, prevention and treatment, utilisation of recommended malaria interventions still remained low. This was due to:
Limited focus on household inter-personal and interactive communication approaches: These approaches are able to identify barriers to increased utilisation of malaria interventions while developing innovative approaches to address barriers for positive behaviour change.
- Inadequate funding: This has limited the opportunity to exploit the use of community health structures for reaching households.
- Inadequate coordination and resource mobilisation for SBCC activities at county level: Counties rely entirely on resources provided at national level and are yet to mobilise resources locally.
- Non-health sector being passively engaged in advocacy of malaria within their sector: This enables malaria remains a health issue as opposed to a socio-economic burden which requires wide sector participation.
- Weak mechanism to monitor and report on ACSM activities thus lacking specific indicators to measure ACSM specific outcomes.
Malaria ACSM is the key in increasing utilisation of malaria control interventions.